Our Story

Founded in 2014, Safari Global Fashions (SGF) was born from a deep love for Africa’s rich and diverse cultures and a desire to share its beauty, creativity, and artistry with the world.

What began as a mother-and-daughter venture by two Kenyan natives was rooted in a simple yet powerful mission: to empower artisans—especially women—by creating meaningful income opportunities and bringing greater recognition of their incredible work to the world.

Today, SGF is proudly led by a husband-and-wife team with a global vision: to celebrate culture, champion artisans, and make beautifully crafted, purpose-driven pieces accessible worldwide.

At SGF, we are a platform for culture, creativity and empowerment. 

Our Products

Where tradition meets modern style. Each piece is thoughtfully handcrafted by skilled artisans, blending Africa’s rich heritage and storytelling with contemporary design.

From vibrant accessories to intricately woven bags and hats, our collections are expressions of culture, identity, and artistry. We responsibly source local materials, with a focus on eco-conscious craftsmanship.

Our Best Sellers

Handwoven Raffia Large-Brim Hats — effortless style with a purpose. Crafted by skilled artisans from sustainable, natural raffia, each hat is lightweight, flexible, foldable, and travel-friendly.

Available in natural tones and vibrant colors made with long-lasting, plant-based dyes. The dual-layer weave provides added sun protection, while the flexible brim lets you shape and style it your way.

Sustainable. Versatile. Handcrafted. Made to go wherever you do.

Our Mission

We believe fashion has the power to tell stories, celebrate culture, and connect people across the globe.

Our mission goes beyond beautiful, authentic accessories. We are committed to empowering artisans, supporting communities, preserving cultural heritage, and creating positive impact through every piece.

When you shop with SGF, you’re supporting craftsmanship, sustainability, and cultural preservation—while helping share Africa’s rich artistic legacy with the world.

Wear your heritage. Celebrate the story. Make an impact.

Explore our collections and find the perfect piece that speaks to you.

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